It was 1994 when Pomellato set out to expand its precious world by unveiling a new jewellery concept, made with just one gram of gold and specially dedicated to the young generations and their craving for trendy and easy-to-wear pieces.
The idea of Dodo was born in Mauritius, the marvellous island where the real Dodo once lived. The story of this lovable and quirky bird inspired us, as well as the local custom to string shells together in typical keepsakes. Thus, Pomellato started to design charms to celebrate them both, following the same style vision and creative freedom that has always distinguished the Italian Maison.
Unisex pieces of jewellery, with a strong identity and unique story-telling soul, in which every creature, symbol and letter holds a special meaning or a sense of love, luck, friendship and freedom.
Crafted by the expert hands of our artisans, and enhanced by an unconventional, playful and often ironic spirit, Dodo’s message received instant and still growing recognition, first triggered by the humorous and symbolic “talking charms”: the quintessence of the emotional and sentimental value that gives life to every Dodo piece.
Dodo is an Italian brand with a worldwide calling. A “glocal” product that balances the exclusiveness of local expertise with a global appeal capable of dialoguing with every consumer and country in the world, thanks to iconic universal mantras such as “follow your dreams”, “we are the lucky ones” and “tell your story.”
True to the key balance between high quality and affordability, Dodo also revealed itself to be a pioneer in customization, delivering shapes, charms and beads that can be continuously mixed and matched according to the tailor-made concept, while every year the collection welcomes new and captivating styles.
Dodo is an extra-ordinary and revolutionary game of modular and stackable elements, exquisitely encompassing personal expression, superb craftsmanship, valuable materials and contemporary design.
They call it Dodomania. It always leaves space for your imagination. You can mix and match all pieces. You can play with the different components and pendants to express your unique style and personality. You can be inspired by the irresistible variety of shapes, metals and shining stones. You can always enjoy ever-new combinations and pairings, since Dodo truly represents tailor-made jewellery.
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