• Today FREE SHIPPING with the promocode DODOGIFT.
    Today FREE SHIPPING with the promocode DODOGIFT.
  • Today FREE SHIPPING with the promocode DODOGIFT.
    Today FREE SHIPPING with the promocode DODOGIFT.
It was 1994 when Pomellato set out to expand its precious world by unveiling a new jewellery concept, made with just one gram of gold and specially dedicated to the young generations and their craving for trendy and easy-to-wear pieces.
The idea of Dodo was born in Mauritius, the marvellous island where the real Dodo once lived. The story of this lovable and quirky bird inspired us, as well as the local custom to string shells together in typical keepsakes. Thus, Pomellato started to design charms to celebrate them both, following the same style vision and creative freedom that has always distinguished the Italian Maison.
Unisex pieces of jewellery, with a strong identity and unique story-telling soul, in which every creature, symbol and letter holds a special meaning or a sense of love, luck, friendship and freedom.
Crafted by the expert hands of our artisans, and enhanced by an unconventional, playful and often ironic spirit, Dodo’s message received instant and still growing recognition, first triggered by the humorous and symbolic “talking charms”: the quintessence of the emotional and sentimental value that gives life to every Dodo piece.
Dodo is an Italian brand with a worldwide calling. A “glocal” product that balances the exclusiveness of local expertise with a global appeal capable of dialoguing with every consumer and country in the world, thanks to iconic universal mantras such as “follow your dreams”, “we are the lucky ones” and “tell your story.”
They call it Dodomania. It always leaves space for your imagination. You can mix and match all pieces. You can play with the different components and pendants to express your unique style and personality. You can be inspired by the irresistible variety of shapes, metals and shining stones. You can always enjoy ever-new combinations and pairings, since Dodo truly represents tailor-made jewellery.


Dodo monitors and values its environmental impact through the Environmental Profit & Loss account (EP&L link to www.kering.com) published every year by the Kering Group. In order to reduce the impact related to the sourcing of precious raw materials, and even more so now that the company has obtained the certification from the Responsible Jewellery Council, the future target is to reach 100% responsible gold sourcing, the future target is to reach 100% responsible gold sourcing via the Kering RESPONSIBLE Gold Framework. This core mission is further flanked by constant investigation into sustainable silver sources and tracing transparent sourcing for diamonds and colored stones.


Safeguarding the cultural and historical heritage of jewelry making is our first inspiration and motivation as we feel it is our duty to act as the patron of the goldsmith tradition. Dodo will work to enhance the unparalleled skills and future potential of the artisans, encouraging new expertise and helping them to develop a mature knowledge resulting from in-depth educational programs.


Giving a central role to our human resources and to the unconditional respect for any individual’s rights, Dodo has adopted an ethical code that is shared by both managers and employees. The positive result of this approach is substantiated by the low labor turnover and employees’ strong attachment to the company, proving that a joyful, healthy and safe work environment is a mandatory condition to ensuring continuity and well-being.


Empowering women is a priority to the company, which is strongly committed to improving their social condition and quality of life. Dodo will always encourage women’s education, development and growth, both professionally and socially, offering them the essential knowledge for accessing the labor market and for achieving the right balance between family and work.


Dodo’s credibility and reputation are grounded in sustainability, and for this reason the brand is committed to reinforcing its leadership role through focused operational improvements and through the building of a united green community. We envision a community in which everyone believes as much in manufacturing excellence as in ethical values and in taking care of the world around us.
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