Sustainability En


Sustainable standards

As part of Kering, Dodo is engaged in a multifaceted strategy to achieve a more sustainable and responsible definition of luxury. The house and its partners follow codes and standards developed and refined by Kering since the group’s establishment of its first code of ethics 25 years ago. These open-source guidelines, which are reviewed and updated regularly in consultation with subject-matter experts, address topics such as human rights, biodiversity, raw material sourcing, and internal operations.

Sustainable Sourcing

Dodo monitors and evaluates its environmental impact through the Environmental Profit & Loss account (a link to this document is available at, published each year by the Kering Group. The company has obtained RJC certification from the Responsible Jewellery Council (renewed at the end of 2019), and annually performs due diligence towards its commercial partners to verify any deviations from the OCSE guidelines, and has not identified risks to human rights along its supply chain. All of the transactions were considered in the checks performed in compliance with the RJC principles and have been classified as low risk. Dodo has achieved its objective of guaranteeing that the gold supply is 100% sustainable thanks to the Kering RESPONSIBLE Gold Framework programme. Alongside this core objective is our constant pursuit of sustainable silver sources and the transparent and traceable sourcing of diamonds and coloured stones. The company has also committed to launching a capsule collection using only Fairmined certified gold.

Raw Gold Powder

Innovative jewel creation, milanese tradition

A leader in the Italian jewelry industry, DoDo’s ‘charming jewelry’ carves the niche between fashion and fine jewelry. Unrestricted by the dogmas of High Jewelry, DoDo is free to innovate with new materials including gold-plated silver, semi-precious gemstones, titanium, or recycled plastics, while using traditional Milanese techniques to make its quality creations. Together with Pomellato, its sister jewelry brand, DoDo collaborates to fund the Galdus Goldsmith Academy in Milan, investing in Italy’s youth, fostering innovation, honing goldsmith skills, and safeguarding the precious Italian craftsmanship tradition.

A Dodo Store

The environmental profit and loss statement

Every year, Dodo draws up the EP&L Environmental Profit & Loss statement. All along the supply chain - from raw material extraction to the sales point - measurements are taken of CO2 emissions, water consumption, water pollution, land exploitation, atmospheric pollution and waste production. A monetary value is assigned to the resulting indexes to quantify the use of natural resources at various levels and to identify possible areas of intervention. The most significant impacts are generated during production and the processing of raw materials which account for 80% of the total. Constant research into sustainable sources has enabled the company to make the transition from traditionally sourced silver to RJC COC recycled sources in 2022, with a consequent 83% reduction of impact in terms of EP&L.

Rings And A Bracelet


Every Dodo jewel is made exclusively from 100% responsibly mined gold from the Kering Responsible Gold Framework. Gold and, since 2022, silver as well are extracted from certified mines that comply with international legislation on the transparency and traceability of raw materials (RJC COC certification), or from production chains engaged in safeguarding the environment and in important environmental sustainability projects. Dodo diamonds are also supplied by operators that are certified by RJC, an institution engaged in guaranteeing a responsible supply chain, in which human rights and the environment are respected.


Dodo, Jewelry’s Eco-Conscious Leader

DoDo, the Milanese Maison of charms and jewels with an unwavering spirit of sustainability, is proud to lead the world of jewelry in measures to protect and restore the environment. Together with Pomellato, DoDo’s sister jewelry Maison and its partner under the Kering Group, the Italian jewelers are among the industry’s very first to use 100% responsibly sourced gold for their iconic creations, since 2018. Before such devotion was trendy or even commonplace, DoDo was founded in 1994 with the premise of conservation and environmentalism – a pioneer of the green movement. Over the years, from helping protect endangered species with WWF Italy to rebuilding marine ecosystems with DoDo x Tēnaka today, DoDo has remained vigilant in its eco-commitment to the earth and to its lifeforms.

Purple Butterflies Sitting A Woman's Hand Holding A Flower


An eco-jewelry brand since 1994, DoDo’s collaboration with Tēnaka works to reestablish healthy ocean ecosystems in Tioman, Malaysia – producing astounding results. In two phases in 2020 and 2022, Tēnaka and DoDo worked to regenerate oxygen-producing coral reefs, known as the ‘jewels of the sea.’ In 2021, DoDo teamed with the social enterprise to restore a mangrove forest, one of the most threatened and essential ecosystems on earth. Symbolizing their partnership, DoDo creates a carbon-positive Tēnaka Granelli jewel collection, made from recycled plastics often pulled from the Mediterranean Sea, in the colors of the ocean and its coral. For Earth Day 2022, DoDo selected its first Young Ocean Leader who will undergo an environmentalism and marine ecosystems training course under Tēnaka.

A Couple Of Divers Under Water

WWF Italy

DoDo has returned to its roots with a renewed collaboration with WWF Italia – the first charity DoDo worked with upon its founding in 1994. In 2021, they teamed up to protect the endangered Caretta caretta Mediterranean turtles at the WWF Oasis of Policoro in Basilicata. In 2022, the partnership flies even higher with a Butterfly Garden the WWF Oasis in Puglia at the Le Cesine wetland, symbolized by new Butterfly jewels. Protecting the bio-diversity of these pollinators who are also food sources for countless species, butterflies are seen as an excellent indicator of a location’s environmental health.

Hands Wearing Gloves Holding A Tortoise


Recognizing that the earth is as important as its inhabitants, in 2019 DoDo collaborated with Treedom, an online platform to adopt a tree and watch it grow from afar. The sustainability initiative aided in reforestation, enhancing productivity in rural areas, and countering air pollution. Designing a custom Cherry Tree charm, proceeds from the “tree for a tree” program were used to plant new trees and fund sustainable development in Haiti. The “tree adopters” were able to watch them grow virtually, and the effort allowed the Haitian forest to absorb 93.40 kg of CO2 in the course of their growth. Sustainability is a mindset and a culture, the company encourages Earth-conscious initiatives. On the occasion of the collaboration with Treedom in fact, the company has decided to actively involve each of its employees in the world by giving them a tree to adopt and follow in their growth. This is how the Dodo Forest was born.