Event Milan

WELCOME TO HOUSE OF DODO!
DODO INAUGURATES ITS NEW MILANESE HOME: FROM THE RIBBON CUT
TO THE AFTER PARTY, AN EVENING OF SURPRISES AND SPECIAL GUESTS

WELCOME TO HOUSE OF DODO!
DODO INAUGURATES ITS NEW MILANESE HOME: FROM THE RIBBON CUT
TO THE AFTER PARTY, AN EVENING OF SURPRISES AND SPECIAL GUESTS

Milan, 23 March. An evening of music, liveliness and sharing to celebrate the opening of the new House of DoDo. This is how the brand reunited celebrities, influencers and the press in the new home at 26 Via Manzoni, in the heart of Milan. A two-floored flagship store where DoDo introduced its new world to the rhythm of the DJ set of Elbio Bonsaglio, in rooms brightened by brilliant tomes of tangerine, among velvet sofas, a bar corner and gleaming showcases, then proceeding upstairs to discover the new showroom.

In this lively environment, guests and clients were welcomed by Sabina Belli, AD of the Pomellato Group. A memorable moment for DoDo, which required the protagonists of the new campaign with her for the official ribbon cutting: business woman Alice Campello, actor Giacomo Giorgio, dancer and model Mikaela Neaze Silva and actress Alice Maselli.

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Making this occasion even more special, the evening proceeded from the House of DoDo with an after party in the spaces of Garage 21 in an atmosphere of pure wonder, creating a world of fables, with one bathroom set up upside-down, then arriving in a bedroom with delicious colours like the original catering, among fluffy sponge cakes, cocktails and sweets served in containers inspired by the boudoir.

Event Milan

Winning over the guests, a performance by Lazza: rapper, musician and music producer who took second place at the latest Festival of Sanremo, who performed at Garage 21 among special guests like Elena Santarelli and Melissa Satta, and noted influencers and DoDo Friends like Ginevra Mavilla and Veronica Ferraro, Ryan Prevedel and Alan Cappelli, Marta Losito and Gianmarco Rottaro, Jenny DeNucci, Alessia Lanza, LaGhey, Diego Thomas and Ludovica Bizzaglia.

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Event Milan

House of DoDo: the new campaign

House of DoDo: the new campaign

The brand opens the doors of its new creative home to celebrate sharing, self-expression and authenticity. Choosing an amulet is a timeless rite, putting it on can transform into a unique moment that opens currently unknown universes. Like a special place where one feels in harmony.

DoDo invites the public to enter its House of DoDo, a home of emotions where one can express their own individuality with security and light-heartedness. Where joy means sharing.

Dodo Amburgo

The protagonists are Alice Campello, an influencer with more than 3 million followers and new mother, a successful businesswoman in the fashion and beauty world.
Giacomo Giorgio, actor who, after his debut in the Rupert Everett film 'The Happy Prince' alongside Colin Firth, followed by tv series 'I bastardi di Pizzofalcone 2' by Alessandro D'Alatri, is now one of the stars of 'Mare Fuori' on Netflix and is on the set of the series 'Blood on the altar - the Claps case', a new RAI series in collaboration with HBO.
Mikaela Neaze, versatile and cosmopolitan dancer, is protagonist of programmes like 'Dance Dance Dance' and 'Zelig', 'Tiki Taka - La Repubblica del Pallone on Italia 1, and soon in cinemas in the film 'Roma Blues' by Gianluca Manzetti.
Alice Maselli, actress and model. Following her cinematic debut in the film 'Come un gatto in tangenziale' by Riccardo Milani, and then in 'Promises' along with Pierfrancesco Favino and Jean Reno, she is currently one of the promising young actresses of Italian cinema.

Dodo Amburgo

Faithful to its founding philosophy of inclusivity and sharing, the brand continues its path under the banner of celebration of individuality in all its forms: the DoDo universe is transformed into an open residence for creativity, where the expression of self knows no limits. Everyone is invited, nobody is excluded!

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