Sustainability en


Sustainable sourcing

DoDo reevaluates its environmental impact every year using the Environmental Profit & Loss account. Proudly obtaining Responsible Jewellery Council Certification (renewed in 2019), Since 2018, DoDo has achieved its goal of 100% responsible gold sourcing via the Kering Responsible Gold Framework. DoDo pursues sustainable sourcing of all gems, and its diamonds are from RJC-certified suppliers. In its jewelry, DoDo uses 100% recyclable PET plastic material, recycled from plastic bottles, and Replay 71, derived of complex plastics recovered from the sea or home waste.

Innovative jewel creation, milanese tradition

A leader in the Italian jewelry industry, DoDo’s ‘charming jewelry’ carves the niche between fashion and fine jewelry. Unrestricted by the dogmas of High Jewelry, DoDo is free to innovate with new materials including gold-plated silver, semi-precious gemstones, titanium, or recycled plastics, while using traditional Milanese techniques to make its quality creations. Together with Pomellato, its sister jewelry brand, DoDo collaborates to fund the Galdus Goldsmith Academy in Milan, investing in Italy’s youth, fostering innovation, honing goldsmith skills, and safeguarding the precious Italian craftsmanship tradition.


In 2020 and again in 2022, DoDo collaborates with Tēnaka for the Coral Reef Restoration project in Tioman, Malaysia. Spearheaded by founder Anne-Sophie Roux, social enterprise Tēnaka dedicates itself to the laborious process of regrowing reef nurseries and reestablishing healthy ocean ecosystems. Called the ‘jewels of the sea,’ coral reefs are threatened with extinction from climate change and over-tourism, yet they produce half the world’s oxygen and are vital to the survival of all species.



In 2021, DoDo teamed again with Tēnaka to create the DoDo Blue Forest, restoring a mangrove forest – one of the most threatened and yet essential ecosystems on earth. Recognized as the foremost habitat for ‘blue carbon,’ coastal ecosystems are seen as a key solution for the climate crisis. Representing the initiative with a carbon-positive, recycled-plastic Granelli Tēnaka bracelet, the DoDo Blue Forest employs locals and nurtures over 3000 trees in Malaysia.



DoDo has returned to its roots with a renewed collaboration with WWF Italia – the first charity DoDo worked with upon its founding in 1994. In 2021, they teamed up to protect the endangered Caretta caretta Mediterranean turtles at the WWF Oasis of Policoro in Basilicata. In 2022, the partnership flies even higher with a Butterfly Garden the WWF Oasis in Puglia at the Le Cesine wetland, symbolized by new Butterfly jewels. Protecting the bio-diversity of these pollinators who are also food sources for countless species, butterflies are seen as an excellent indicator of a location’s environmental health.