The long collaboration has allowed the public to be sensitized to the importance of preserving the most threatened natural habitats, fundamental for the survival of numerous species. In particular, the wetland areas that the flamingoes inhabit represent an extraordinary reserve of biodiversity, offering refuge to many species of animals and guaranteeing essential ecosystemic services to humans as well. And the commitment of DoDo goes further: this year, action is concentrated on four strategic WWF Oases - Valle Averto, Lago di Burano, Laguna di Orbetello and Saline di Trapani - where these elegant birds find haven and nourishment. A commitment that is included with a wider work of management and conservation of the WWF Oases and that is celebrated during the Oasis Spring (until June 5th). In the Padule Oasis of Orti-Bottagone, recognized as a Regional Reserve and internationally important wetland according to the Ramsar Convention, DoDo finances the recovery of 370 meters of nature trails that allow observation of the flamingoes without disturbing them. A respectful and inclusive intervention profoundly linked to the territory, where ecotourism and conservation dance together.
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DODO AND WWF: THE PINK FLAMINGO SYMBOL OF 19 YEARS OF COLLABORATION FOR THE PROTECTION OF NATURE
DODO AND WWF: THE PINK FLAMINGO SYMBOL OF 19 YEARS OF COLLABORATION FOR THE PROTECTION OF NATURE
The new charm celebrates a historic partnership dedicated to the conservation of the Italian coastline environments and their symbolic species. An association that has lasted nearly two decades between DoDo and WWF, united in the battle for the protection of biodiversity through the "ambassador species". An authentic partnership that is renewed today in choosing the pink flamingo, a symbol of excellence and resilience of the Mediterranean coastal ecosystems.
To celebrate this commitment, DoDo has created a new charm in 9K rose gold with mother of pearl effect enamel, transforming the flamingo into a messenger of environmental awareness. A jewel that will be launched on May 22nd, it becomes a tangible symbol of the dedication to nature conservation. In an age in which attention to the environment is increasingly central, DoDo distinguishes itself as a brand that has made sustainability an integral part of its identity. The collaboration with the WWF, which has lasted nearly 2 decades, is the tangible proof of this authentic and lasting commitment. With the new flamingo charm, DoDo reminds us that each of us, in our small way, can make the difference in protecting our Planet and its wonders. The flamingo, with its elegance and capacity to prosper in delicate environments, becomes the symbol of a powerful message: "Born to rise" and to inspire every one of us to do our part to protect biodiversity.
Beautiful symbol of elegance since antiquity, the flamingo is pictured in prehistoric caves and is the symbol of the color red in Egyptian hieroglyphics. It can reach 115 cm in height and have a 165 cm wingspan and owes the pink color of its feathers to the pigments of the crustaceans it eats. Couples of the species come together in autumn with spectacular wedding processions; the little ones are cared for in a community nest and fed during the first month of life with "crop milk", a substance produced in the digestive tract of the parents. DoDo supports the work of the WWF in the protection of the Oases that are the habitat of the flamingo: sales of the Flamingo charm are not correlated to DoDo's contribution to the WWF.
