The small DoDo charms, full of meaning and fun to collect, born for the younger generations but immediately won over hearts of every age, are worn with the iconic cotton cord or with the modular collections like Granelli, Pepita and Nodo.
The DoDo universe has evolved in these thirty years, embracing a philosophy of inclusivity, sharing, equality and sustainability - but, most of all, liberty: forever a key word for DoDo. Liberty to be oneself, to express uniqueness, even through jewellery.
This courageous and revolutionary vision combines with a deep love of nature, for people and animals, all protagonists in messages or in shapes of the DoDo creations.
DoDo was among the pioneers supporting environmental designs and values. Over the course of the years, from projects with the WWF Italia to protect at-risk species to the current DoDo initiatives with Tēnaka aimed at regenerating marine ecosystems, DoDo has never betrayed its mission and has always renewed its commitment to protecting the planet.
Leader among the High Street jewellery brands, faithful to the pioneering and innovative approach founded on mix & match, on modularity and on artisanal craftsmanship, DoDo continues its virtuous march through a history of excellence and celebrates its thirtieth anniversary today.
